Trailblazers

TOM HALL

CREATIVE AND TECHNOLOGY DEVELOPMENT GURU

TOM HAS WORKED FOR THE CREME DE LE CREME IN THE DIGITAL ADVERTISING FROM AKQA IN LONDON, ISOBAR, TIGERSPIKE AND R/GA SYDNEY WORKING WITH A RANGE OF CLIENTS RANGE FROM QANTAS, HEINEKEN AND NIKE. HE’S WON AWARDS, JUDGED AT WEB AWARDS AND STILL UNDER 30. HE’S A RISING TALENT ON THE GLOBAL SCENE AND ON FAST TRACK TO BECOME ONE OF THE YOUNGEST TECHNOLOGY DIRECTORS IN AUSTRALIA. ABOVE ALL, HE’S A GEEK WITH A HUGE HEART AND CAN TRULY ARTICULATE HIS VISIONS. NOT AFRAID TO PUSH BACK ON CLIENTS EITHER.

WHAT’S THE COOLEST PROJECT YOU’VE BEEN INVOLVED WITH? 

BEEN A FEW COOL ONES. WE DID A REALLY NICE NIKE FITNESS APP. FOR HEINEKEN WE LAUNCHED STAR-PLAYER. A DUAL SCREEN DIGITAL GAMING APP FOR IPHONE THAT MAKES TV INTO AN INTERACTIVE EXPERIENCE FOR FANS. THE BEST THOUGH IS MORE RECENTLY ONE CALLED GIGA SELFIE (#GIGASELFIE). IT WAS A PROJECT FOR TOURISM AUSTRALIA AND CANON. WE TRIGGERED A BUNCH OF CANON DIGITAL SLR CAMERAS FROM ACROSS SYDNEY HARBOUR VIA 4G, THEN AUTOMATICALLY CREATIVE A #GIGASELFIE VIDEO FROM THE PHOTO’S TAKEN / UPLOADING THE VIDEO TO THE INTERNET. HUGELY TECHNICAL, FAST PACED AND EXCITING FOR US GEEKS. 

WHAT DO YOU THINK ABOUT THE SCOUT BUSINESS MODEL. 

IT’S CLEVER. GOES BEYOND THE SURFACE INFORMATION MOST AGENCIES WILL ASK AND TAKES THE TIME TO REALLY UNDERSTAND WHAT MAKES PEOPLE AND THE AGENCY TICK. THE TRAINING AND WORKSHOPS ARE SMART TOO. NO ONE IS DOING THAT IN THE MARKET AND CLEARLY FROM THE TRAINING, BUSINESSES MAY REALISE THEY HAVE A SHORTAGE ON THE TALENT FRONT TO GET WHERE THEY NEED TO GO. SCOUT ALREADY KNOW THE BUSINESS FROM THE TRAINING SO ARE IN THE BEST POSITION TO PROVIDE CANDIDATES. WIN WIN. 

“PUTTING IT IN LAYMANS TERMS AND NOT SCARING PEOPLE WITH ANOTHER LANGUAGE”

HOW DID YOU BECOME A DEVELOPER BEING SO HANDSOME AND CHARMING? 

HAHA, THANKS MATE. NOT TOO SURE ABOUT THE HANDSOME. I’LL TAKE THE OTHER ONE THOUGH. PATIENCE. THE GAME IS CHANGING SO QUICKLY SO IT’S IMPORTANT TO TAKE THE TIME TO EXPLAIN COMPLEX PROBLEMS. YOU LEARN QUICKLY THAT PEOPLE IN GENERAL DONT CARE ABOUT DETAILS AS MUCH AS THE SIMPLE SOLUTION. PUTTING IT IN LAYMANS TERMS AND NOT SCARING PEOPLE WITH ANOTHER LANGUAGE. I’M ALWAYS SUGGESTING OR STICKING AROUND FOR BEERS. THAT’S THE REAL ANSWER THERE. 

HOW DO YOU SEE AD AGENCIES USING TECH DEVELOPMENT IN THE NEXT 5 YEARS? 

HOPEFULLY TO BUILD EXCITING PROJECTS THAT LEVERAGE THE MASSES OF CONSUMER ANALYTICS DATA THAT’S AVAILABLE TO US. THEY’LL BE MORE COMPLEX PREDICTIVE ANALYTICS, MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE. 

DO YOU HAVE ANY FUN PROJECTS GOING ON THAT YOU CAN SHARE WITH US? 

I REALLY ENJOY BUILDING PHOTOGRAPHIC RELATED TECH SOLUTIONS AT THE MOMENT. I’M ALSO EXPLORING AND READING IN DETAIL HOW ARTIFICIAL INTELLIGENCE FITS INTO OUR CLIENTS TECHNICAL SOLUTIONS. IT’S NOT GOING ANYWHERE SO WE MIGHT AS WELL GET LEARNING ABOUT IT’S BENEFITS NOW.